Content Writer Resume Bullet Points
16 examples, each shown weak and strong
A strong content writing bullet says what you wrote, where it ran and what it did, whether that was rankings, traffic, signups or demo requests. Reviewers open your portfolio before they finish the resume, so the bullets should also show range of format and that you can work to a brief.
How to use these
- Every [X%], [N] and [$X] is a blank for your own figure. Fill it from your records, or a careful estimate you could explain in an interview. If you have no number, describe the result in words.
- Only use a bullet for work you actually did. Change the details until it describes your job, not this page.
- The ticks are three plain checks done in code: it opens with an action verb, it has a number, and it says what changed. Strong bullets pass all three; weak ones miss at least one.
SEO and organic traffic
Name a keyword you ranked or the organic growth on a section you owned, not just SEO as a skill.
Weak
Wrote SEO blog posts for the company website.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Wrote [N] SEO articles for a B2B fintech blog over [N] months, growing organic sessions from [N] to [N] a month.
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Optimized content for search engines.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Refreshed [N] decaying posts using Ahrefs and Clearscope, recovering [X%] of lost traffic and moving [N] of them back to page one.
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Knowledge of SEO best practices.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Took a pillar guide to position [N] for its main keyword within [N] months, generating [N] newsletter signups a month from that page.
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Did keyword research for blog content.
- ✗ Action verb
- ✗ Number
- ✗ Result
Strong
Built a keyword map of [N] topics in Semrush for the product blog, raising the share of organic signups that started on an article to [X%].
- ✓ Action verb
- ✓ Number
- ✓ Result
Conversion and demand
Tie the writing to a business result like signups, demo requests or pipeline, since that shows it did a job.
Weak
Created landing page copy.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Rewrote the pricing page and [N] product landing pages, lifting visitor-to-trial conversion from [X%] to [X%] in an A/B test.
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Wrote email newsletters.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Wrote a [N]-email onboarding sequence for new trial users, raising trial-to-paid conversion by [X%] over the previous welcome series.
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Produced case studies for the sales team.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Interviewed [N] customers and turned the calls into [N] case studies sales used in late-stage deals, contributing to [$X] in closed pipeline that quarter.
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Helped with gated content and lead generation.
- ✗ Action verb
- ✗ Number
- ✓ Result
Strong
Drafted a [N]-page industry report from original survey data, generating [N] marketing qualified leads in its first quarter.
- ✓ Action verb
- ✓ Number
- ✓ Result
Process and briefs
Show you can work to a brief, with volume, turnaround, style guides and interviews with subject experts.
Weak
Met deadlines in a fast-paced environment.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Delivered [N] articles a month to brief and style guide on a [N]-day turnaround, cutting editor revision rounds from [N] to [N] per piece.
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Collaborated with subject matter experts.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Turned [N] engineer interviews into technical explainers on API security, reducing review time with the product team by [X%].
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Created a style guide for the content team.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Built a house style guide and [N] content templates for [N] freelance writers, lowering edit time per freelance draft by [X%].
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Used AI tools to write content.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Set up an AI-assisted drafting workflow with a required fact-check and source-link step, raising monthly output from [N] to [N] posts with no published corrections.
- ✓ Action verb
- ✓ Number
- ✓ Result
Range and formats
Show range on purpose with one result per format, so a reviewer can trust you with unfamiliar work.
Weak
Wrote social media posts and video scripts.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Scripted [N] short product videos for YouTube and LinkedIn, and the series earned [N] views while increasing channel subscribers by [X%] in [N] months.
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Ghostwrote articles for executives.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Ghostwrote [N] bylined articles for executives, with [N] placed in trade publications, growing inbound speaking requests by [X%].
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Edited help center documentation.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Edited [N] help center articles for plain language and searchability, reducing support tickets on those topics by [X%].
- ✓ Action verb
- ✓ Number
- ✓ Result
Weak
Wrote product descriptions for the online store.
- ✓ Action verb
- ✗ Number
- ✗ Result
Strong
Rewrote [N] ecommerce product descriptions around common buyer questions, increasing add-to-cart rate on those pages by [X%].
- ✓ Action verb
- ✓ Number
- ✓ Result
Action verbs for content writer resumes
- Wrote
- Edited
- Researched
- Interviewed
- Drafted
- Scripted
- Ghostwrote
- Optimized
- Published
- Pitched
- Refreshed
- Rewrote
- Ranked
More in the full list of resume action verbs.
Next steps
Rewrite your own bullet →
The Bullet Surgeon gives one of your lines three rewrites, free.
A complete content writer resume →
A graded example, with notes on why each line works.
What content writer reviewers check first →
Common mistakes and specific fixes for this role.
Would they interview you? →
Paste a content writer posting and five readers vote on your resume.