See exactly what you get.

ATS Optimization

• -Add the exact tools from your target job postings (e.g. 'Marketo,' 'Salesforce') if you've used them — ATS systems match exact strings, not synonyms.
• -Use a single-column layout with standard section headers ('Experience,' 'Skills,' 'Education'). Tables and text boxes scramble ATS parsers.
• -Mirror the job description's phrasing: if it says 'demand generation,' use that exact phrase rather than 'lead gen.'
• -Save and submit as a text-based PDF or .docx — never an image or a scanned file.

JORDAN AVERY
Digital Marketing Manager · B2B SaaS & E-commerce
Chicago, IL · jordan.avery@email.com · linkedin.com/in/jordanavery

PROFESSIONAL SUMMARY
Digital marketing professional with 5+ years driving measurable growth across B2B SaaS and e-commerce. Grew organic traffic 340% and generated 1,200+ qualified leads through integrated content and paid strategy. Fluent in HubSpot, GA4, and full-funnel demand generation.

EXPERIENCE

Marketing Coordinator — Brightline Software · 2022–Present
- Owned social and email programs across 4 channels, growing combined following from 8,000 to 34,000 in 14 months and lifting email click-through rate from 1.9% to 4.6%.
- Built a content-led SEO program targeting bottom-funnel keywords, growing organic traffic 340% (12K → 53K monthly sessions) and contributing an estimated 30% of inbound demo requests.
- Launched the company's first paid social program (Meta + LinkedIn), averaging a 3.4x return on ad spend across four quarters.

Marketing Assistant — Nord & Co · 2020–2022
- Grew the email subscriber list from 6,000 to 21,000 through lead magnets and exit-intent capture.
- Coordinated 30+ influencer partnerships per year, producing content that drove a 22% lift in referral traffic.

SKILLS
HubSpot · Google Analytics 4 · Google Ads · Meta Ads Manager · SEO (technical + on-page) · Marketing automation · A/B testing · Content strategy · SQL (basic)

EDUCATION
B.A., Communications — University of Illinois, 2020

Dear Hiring Manager,

When I joined Brightline Software as a Marketing Coordinator, the company's blog generated 12,000 monthly sessions and almost no pipeline. Eighteen months later, it drives 53,000 sessions and an estimated 30% of inbound demo requests. I did that by rebuilding the content strategy around what buyers actually search for at the bottom of the funnel — not what was easy to write.

That instinct, pairing creative execution with a relentless focus on the number that matters, is what I'd bring to your Digital Marketing Manager role. I've grown a social audience 4x, launched a paid program that holds a 3.4x ROAS, and built the kind of full-funnel systems that turn marketing spend into a measurable pipeline. I'm especially drawn to your team because [specific reason about the company].

I'd welcome the chance to talk about how I can help you turn traffic into pipeline. Thank you for your consideration.

Sincerely,
Jordan Avery

I turn marketing traffic into pipeline.

Over the last five years I've grown organic traffic 340%, scaled social audiences 4x, and launched paid programs that hold a 3.4x return on ad spend — all by obsessing over the metric that actually matters at each stage of the funnel, not vanity numbers.

My sweet spot is the messy middle of demand generation: the handoff between content, paid, and sales where most pipeline leaks out. I've built the systems (HubSpot lifecycle flows, bottom-funnel SEO, attribution reporting) that plug those leaks and make marketing spend defensible to a CFO.

Always happy to talk shop about demand gen, content that converts, or why most 'brand awareness' campaigns are pipeline in disguise. Reach me at jordan.avery@email.com.