Social Media Manager Resume Example
A mid-level social media manager, about seven years in consumer brands, running both organic accounts and paid social for a coffee roaster.
A fictional resume written by our team. The person, employers and numbers are invented; the tools, licenses and schools are real.
Why it works
- 1
“Social media manager for consumer brands, 7 years. Took a coffee roaster's Instagram from 9k to 61k at 5.8% engagement and run $40k a month in Meta and TikTok ads at 3.4x ROAS.”
Gives the starting follower count, the engagement rate and the paid return. Growth without a base number means very little.
- 2
“Grew Instagram from 9k to 61k and TikTok from 0 to 48k followers in 3 years at a 5.8% average engagement rate”
Names each platform with a start and end point, then the engagement rate, which insiders trust more than follower count.
- 3
“Run $40k a month in Meta and TikTok ads, ROAS from 2.1x to 3.4x after shifting budget to creator-made video”
Gives budget, before and after ROAS, and the creative change that moved it.
- 4
“Led the '12 Days of Pour-Overs' holiday campaign, 1.3M video views and 2,900 gift subscriptions in 5 weeks”
A named flagship campaign with a business result, not just views.
- 5
“Ship 14 posts a week across 4 platforms with 1 designer and 6 contract creators, 48-hour trend turnaround”
Shows volume, team and speed, the day-to-day picture a hiring manager wants.
How it scored
We ran this example through the same free roast you can use, three times, and kept the middle result. The roast ranks a resume against a typical applicant pile and grades hard: even a resume with a number in nearly every bullet usually lands in the B range.
Copy the text
Use it as a skeleton, then replace every line with your own work. A copied bullet with someone else's numbers is the fastest way to fail an interview question.
Quinn Hartley Social Media Manager, Organic and Paid Social Denver, CO | quinn.hartley@example.com SUMMARY Social media manager for consumer brands, 7 years. Took a coffee roaster's Instagram from 9k to 61k at 5.8% engagement and run $40k a month in Meta and TikTok ads at 3.4x ROAS. EXPERIENCE Social Media Manager, Summit Grind Coffee Roasters | Apr 2022 - Present - Grew Instagram from 9k to 61k and TikTok from 0 to 48k followers in 3 years at a 5.8% average engagement rate - Run $40k a month in Meta and TikTok ads, ROAS from 2.1x to 3.4x after shifting budget to creator-made video - Led the '12 Days of Pour-Overs' holiday campaign, 1.3M video views and 2,900 gift subscriptions in 5 weeks - Ship 14 posts a week across 4 platforms with 1 designer and 6 contract creators, 48-hour trend turnaround - Handled a 2024 recall rumor, answered 600 comments in 2 days with a set script, sentiment recovered in a week Social Media Coordinator, Fieldstone Outdoor Supply | Jun 2019 - Mar 2022 - Posted 10 times a week for a 3-store outdoor retailer, Instagram engagement from 1.9% to 4.4% in 2 years - Ran a trail photo contest that drew 1,100 entries and lifted saves 22% for the quarter EDUCATION AND CREDENTIALS B.A., Communication, University of Colorado Boulder, 2019 Meta Certified Media Buying Professional, 2023 SKILLS Short-form video, Meta Ads Manager, TikTok Ads, Sprout Social, CapCut, Canva, Creator partnerships, Community management, GA4
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